The hidden gems of Elmer Street

On a recent stroll down Elmer Street — it’s parallel to Main Street between Ridgedale and Greenwood — I was charmed by how many small businesses there are. I’m talking mostly about the block between Greenwood and Central, where I counted nine businesses. 

Here’s what I found:

Fulton Bank


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Okay, so this technically isn’t a small business (Fulton’s website says they have over 250 branches and they are a $21.3 billion financial service holding company. But, they have a drive up able ATM machine which you could also walk up to with your dog in tow. So, convenience people! 

The Eyeglasses Shoppe 

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A real hometown store for your frames! The Eyeglass Shop has been in Madison since 1983 and is a family run business. You can have your eyes examined by appointment or come in and check out their supply of frames.

Kumon Learning Center


Hey there’s a tutoring center for educational enrichment and math right here on Elmer. You could drop the kids off and head next door . . . .

LH Spa & Rejuvenation


This place has been here a year and I have yet to try it! I gotta get in there. Elmer street is one of two locations fo this spa. They do some interesting things here — IV vitamin treatments, a lash lift and threading, which I have always been curious about. 

Foundations Yoga


Namaste, my friend. You can get your hatha or your vinyasa yoga in here, but they say on their website they are not a hot yoga studio. Honestly, I’m relieved. They even have Yin yoga, crystal healing and a group Reiki class.

Daddy Matty’s

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Maybe you go to a Yoga class or for a service at LH while the kids are at Kumon. Maybe it’s half past dinner when your are all done. No worries! Stop in Daddy Matty’s for your BBQ fix! They have board games you can all play while you wait. 

Luts Paint Center

(973) 377-2903


Luts doesn’t have a website, but here’s what I know. They are a paint and wallpaper, and sometimes specialty baths appears in their name. I’m pretty sure I also had a guitar (possibly a bass) repaired upstairs here, and when I went to ring the bell, it said “Horology,” which I learned when I went in there and saw a bunch of time pieces means watch repair.

Dean Michaels Studio


Dean Michaels is another family owned business on Elmer Street. They’ve been doing photography for weddings, school portraits etc for over 30 years. They also do video projects and a lot of related services for weddings and special events.