Suburban Shoes: A Local Shoe Sanctuary


“It doesn't matter how great your shoes are if you don't accomplish anything in them.” ― Martina Boone

It's the third week in a row that I'm sharing my #shoplocal experiences and I couldn't be more thrilled to introduce our local shoe sanctuary otherwise known as Suburban Shoes.

My 3-year-old and 1-year-old were in desperate need of new kicks and I couldn't quite bring myself to venture off to Route 10 where big box stores are king and reign with rampant certainty. Lately, I'm on a "keep it close" campaign.

Let's be honest, I chose this town for a reason. It's got enough modernity for viability, but it's married to and rooted in tradition. Madison's vibrancy isn't easily replicated because the mom and pop shops of yesteryear aren't easily recreated. They survive and continue to thrive, or there's nostalgia banked in our memories that we can occasionally emulate through experience.

Growing up in Buffalo, New York, my shoe store, otherwise known as The Bootery, was a special place that featured a fire truck, fresh pennies for loafer buyers, and a lollipop upon successful purchases. I'll never forget when the owner once told me, "you'll do big things in these shoes, so choose well." He granted me the power of possibility and made me look and feel differently about the options on the shelves. Who knew shoe buying could be so transformative at the ripe age of ten?

I was thrilled to see a local shoe store was alive and well upon moving to Madison. I made a promise to myself that when the need for shoes arose, we'd take a trip to see what they had to offer.

Last Tuesday I took my tiny army of two to get new shoes. My new walker needed something sturdy while my budding fashionista wanted something colorful. Walking into the store I sensed the history and sitting down I felt the comfort. I love places where the energy and general atmosphere make me feel like a kid again.

My often reserved threenager showed no signs of discomfort and eagerly explored her options with the store clerk. One purple pair of sneakers later, she was happy to bounce around demonstrating her selection's strength. My littlest love had a few options presented and we found the right fit for her walking adventures. We had our shoe buying done in under twenty minutes, which made for an incredibly happy dance moment for us all.

Now onto the important stuff. How were the prices? To be honest, I found them similar to big brand names and previous purchases. I'm a big believer that tiny toes need TLC, so I happily pay for growing feet if it means safe and stable play.

As for the customer service, it was outstanding and sincere. My girls were well cared for, I was given prompt attention, and I felt that our business was appreciated.

Shoe buying was simple. Don't underestimate the sanctuary aspect. For twenty minutes I flashbacked to my own experiences and memories from The Bootery. I'm pretty sure my kids will do the same one day about Suburban Shoes.

Here's to the shoes we wear, the places we go in them, and the local spots that make us feel special.