Meet Melody! The New American Girl Doll Embodies The Spirit And Style of Motown

Hot off the presses, it's Melody, the new American Girl Doll!

On August 25, 2016, American Girl’s newest historical character Melody Ellison, civil rights believer, chorus leader, and daughter of Detroit, hits the scene and inspires girls and their families to be a force for positive growth and change. With hope, enthusiasm, and a solid sense of fairness, 9-year-old Melody provides a glimpse of life during the 1960s—a significant decade for the civil rights movement in America and a time of great energy, optimism, challenges, and change. With the struggle for equality and justice still prevalent today, Melody bridges the past and present for girls and shows them how ordinary people can do extraordinary things when they come together to make a meaningful difference.

I got my first American Girl Doll when I was eleven, and if Melody was on the market then, WOW, I would have wanted her. A civil rights activist AND she comes with her own recording studio? Strong and talented, hot dang, that was the kind of doll I would have begged from my parents. And she's adorable as anything to boot. Look at that fabulous 1960s style!

Melody Doll-LR

Melody Doll-LR

Melody is smart, strong, loving, and embodies the Motown style with lovely dark brown eyes and black flipped hair that your own girls (or you, of course) can style yourselves, plus several authentic 1960s doll outfits and historically inspired apparel for girls. Numerous accessories round out the play experience, including a Motown-inspired recording studio that plays and records music, a Melody block party set, and other items that bring her 1960s-era world to life. I mean, can you IMAGINE your own girls in one of Melody's outfits? Beyond cute.

Melody's Block Party Doll Set-HR

Melody's Block Party Doll Set-HR

The crux of Melody's story, of course, stems not from her style but her message of strength and empowerment. In her books, Melody's family encounters racism, an incredibly topical subject. Through Melody, girls of 2016 can learn about the history of the civil rights movement, and how Melody is asked to sing her first solo at church, she’s determined to find the right song and make it perfect. She’s inspired by the words of Dr. Martin Luther King Jr., and influenced by her oldest sister, a college student who is taking action to make things fair for all African Americans. As Melody experiences discrimination herself, and as she hears about the atrocities happening throughout the country, she discovers that her voice is her mightiest strength and, when joined with the voices of many, it can bring about monumental changes.

Melody's Recording Studio-LR

Melody's Recording Studio-LR

The stories were written very carefully and thoughtfully with the age of the readers in mind from the minds of NAACP board members and members from the National Museum of African American History in Detroit, the city that Melody calls home. Will you welcome Melody into your home? She might have to join mine. I think she's beyond wonderful. What do you think?

Starting August 25, the Melody doll and related products are available at americangirl.com; at all American Girl retail locations nationwide; through American Girl’s catalogue; and at American Girl specialty boutiques at select Indigo™ and Chapters™ in Canada. The Melody books can also be purchased through retail and online booksellers.